Spanish fashion giant Tendam suffered a significant cyberattack on September 5, 2024, when hackers accessed its servers and stole 724.59 GB of sensitive data. The Medusa hacker group claimed responsibility, demanding $800,000 in ransom by September 17 to prevent the data from being leaked or sold. Tendam confirmed the attack, stating that while customer-facing operations remained unaffected, they are analyzing the extent of the breach to determine if customer data was compromised.
The attack occurred during a critical period for Tendam, as it prepared to unveil a high-profile Pedro del Hierro exhibition in Madrid, coinciding with the brand’s 50th anniversary celebrations. This exhibition is part of Madrid Fashion Week and the company’s broader plans to strengthen its premium brand image. Tendam also recently hinted at an initial public offering (IPO), which is now under scrutiny given the impact of the breach and recent unfavorable market trends.
Tendam’s extensive network, comprising over 1,750 sales points in 80 countries, makes it a lucrative target for cybercriminals. Despite the attack, the company assured that store operations and communications with third parties remain secure. The management has implemented additional cybersecurity measures to protect its systems and continues working with experts to mitigate risks.
This incident places Tendam among a growing list of major corporations targeted by cyberattacks, including Telefónica and Iberdrola. The timing of the attack has raised concerns about Tendam’s ability to handle high-stakes challenges as it navigates its growth strategy and market presence. As the investigation continues, Tendam is focused on reinforcing its commitment to security and transparency with stakeholders.
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