Actor Tom Hanks and talk show co-host Gayle King have taken to Instagram to caution their followers about advertisements featuring AI-generated imposters. Hanks expressed his concern about a video promoting a dental plan using an unauthorized digital version of himself, emphasizing his lack of involvement with the ad.
Furthermore, King shared a video clip claiming to reveal her weight loss “secret” but distanced herself from the product and the AI-generated content, urging viewers not to be deceived. These warnings come amid ongoing disputes in Hollywood, including a writers strike, where the use of AI to replicate talent has been a contentious issue.
Additionally, the entertainment industry’s struggle with AI-generated content goes beyond these warnings. It was a prominent issue during the recent writers strike, which disrupted Hollywood until a tentative agreement was reached. The strike by Hollywood actors is still ongoing and remains unresolved.
Generative AI programs, like ChatGPT, have garnered attention for their ability to generate various forms of content from minimal prompts. However, concerns have arisen as AI models gain capabilities to create digital imagery on demand, raising fears about the potential misuse of the technology to produce convincing “deep fake” images and videos for deceptive purposes.
Tech giants such as Google, Meta (formerly Facebook), and Microsoft are actively pursuing generative AI technologies, seeking to harness their potential while addressing concerns about their misuse, especially in spreading misinformation and cybercrime.