Google is making significant changes to its publisher products, including AdSense for Search (AFS), AdSense for Shopping (AFSh), and Programmable Search Engine (ProSE). Starting November 2023, these products will move from “google.com” to new serving domains like “https://www.adsensecustomsearchads.com” and “https://syndicatedsearch.goog.” The shift aims to improve user privacy and align with Google’s plan to phase out third-party cookies in Chrome.
Consequently, users will experience fewer personalized ads related to their browsing history, and modifying ad settings through Google Ad Settings will no longer be possible for these features. The move reflects Google’s broader effort to enhance user privacy and address concerns related to third-party cookies. By transitioning ad serving to new domains, Google aims to reduce the reliance on shared cookies with Google properties during the ad delivery process. While this change enhances privacy, it also means that users will have less control over ad settings through Google Ad Settings for AFS, AFSh, and ProSE on publisher sites.
This move aligns with the broader industry trend of shifting away from third-party cookies and prioritizing user privacy in online advertising practices. These adjustments are part of Google’s ongoing efforts to adapt to evolving privacy expectations and regulatory changes in the digital advertising landscape. As the industry navigates towards more privacy-focused practices, the search giant is taking steps to ensure that its advertising products align with user expectations and privacy standards, while still providing effective and relevant ad experiences for publishers and advertisers.