David’s Bridal disclosed that its network experienced unauthorized activity on August 15, 2024. Upon discovering the incident, the company launched an investigation to understand the nature and scope of the breach. The investigation concluded that sensitive personal information belonging to current and former employees as well as consumers may have been compromised. On September 13, 2024, David’s Bridal began notifying affected individuals, emphasizing the importance of safeguarding their information.
The data potentially exposed includes sensitive details such as names and Social Security numbers. While the extent of the breach varies, David’s Bridal recommended proactive measures to protect personal information. These measures include changing online passwords, carefully reviewing account statements for unauthorized transactions, and monitoring credit reports for signs of identity theft. The company also suggested that individuals contact credit bureaus to request temporary fraud alerts as an added layer of protection.
To assist those impacted, David’s Bridal offered free identity theft protection and credit monitoring services. Affected individuals were encouraged to enroll in these services and retain the breach notification for future reference. Additionally, the company provided detailed guidance on actions individuals could take to mitigate potential risks. These included reviewing the breach notice for specific details and taking swift action to secure personal data.
David’s Bridal reaffirmed its commitment to addressing the situation and mitigating potential harm to affected parties. The company expressed regret over the incident and assured individuals of its continued efforts to strengthen data security measures. By offering resources and encouraging vigilance, David’s Bridal aims to support its employees and customers in navigating the aftermath of the breach.
Reference:
