Taylor Swift circulating on its platform, social-media company X reinstated the ability to search for the artist. The ban was imposed after the images garnered significant attention, with one deepfake reaching 47 million views before suspension.
Joe Benarroch, head of business operations at X, reassured users of the platform’s commitment to safety, vowing to remove any such content swiftly. The move comes amidst heightened scrutiny of social media’s role in curbing misinformation, particularly when it involves deepfake technology.
The explicit deepfakes prompted a statement from White House Press Secretary Karine Jean-Pierre, who labeled the situation as “alarming.” She emphasized the responsibility of social media companies in preventing the dissemination of false information, especially content that disproportionately affects women.
X’s decision to lift the search ban is portrayed as a temporary measure, reflecting the platform’s cautious approach to prioritize user safety. The incident also sheds light on challenges faced by platforms in enforcing content moderation policies, with X, previously Twitter, under the ownership of Elon Musk since 2022.
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