Retail Data, a Virginia-based data collection and analytics company, reported a data breach to the Attorney General of Maine, revealing that sensitive personal identifiable information in its systems may have been accessed. The breach was discovered after Retail Data found that an unauthorized third party might have gained access to parts of its network. This led the company to launch an investigation to determine the extent of the incident and the nature of the compromised information.
The investigation revealed that the unauthorized access occurred on or about June 22, 2024. During this time, personal data such as names, Social Security numbers, driver’s licenses, and financial information may have been viewed or taken. While the specific types of personal information exposed have not been made public, the breach potentially involved sensitive data such as account numbers, PINs, or passwords. Retail Data began reviewing the data to assess which individuals were affected and the exact scope of the breach.
On September 6, 2024, Retail Data began mailing data breach notification letters to those individuals impacted by the incident. In accordance with the breach notice guidelines in Maine, the company is offering affected individuals complimentary credit monitoring services. Retail Data has made an effort to notify individuals of the types of sensitive data that may have been compromised, although the company did not disclose specific details about the exposure publicly.
Founded in 1988, Retail Data is known for providing observational intelligence and auditing solutions to businesses across a variety of industries, including retail, grocery, hospitality, and restaurants. Headquartered in Glen Allen, Virginia, the company employs over 1,000 people. Retail Data assists its clients in making data-driven decisions by providing timely and accurate competitive intelligence.
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