Microsoft users will no longer be able to access their Twitter accounts through the tech giant’s advertising platform starting from next week. Elon Musk, Twitter’s boss, has expressed fury over the decision and threatened to take legal action.
Microsoft explained that their advertising platform would no longer support Twitter from April 25, and ad buyers would not be able to access their Twitter accounts through Microsoft’s social management tool.
Musk almost certainly meant Microsoft’s licensing arrangement with OpenAI, which trained its artificial intelligence models on vast amounts of data from the internet. Musk has criticized OpenAI and its ChatGPT model and has announced he will launch a rival AI platform.
Although he has threatened to sue Microsoft over a not entirely related matter, he may only blame himself for Microsoft’s decision, as Twitter has reportedly lost more than half of top 1,000 advertisers since Musk’s takeover of the platform in October 2022.
Microsoft is almost too rich to care about Twitter’s decision to begin charging a minimum of $42,000 per month to users of its new API. Still, it seems the corporation wanted to make a statement, which may have led to the decision to cut off Twitter.
Together with thousands of other signatories, Musk expressed concern over the rapid growth of ChatGPT and similar AI products last month in an open letter to all AI labs. Although Twitter remains one of Musk’s top concerns, he has put a $20 billion value on it, which makes up less than half of the $44 billion the billionaire paid for it in 2022.
