Wales has taken a pioneering step in tourism marketing by becoming the first nation in the UK and Europe to venture into the metaverse. Visit Wales, the tourism body, has crafted a virtual platform where visitors can immerse themselves in the essence of Wales, exploring historic castles, picturesque landscapes, and cultural landmarks. From medieval castles to Roman-era amphitheaters, the virtual experience showcases the rich heritage and natural beauty of Wales.
Powered by the Spatial platform and developed in collaboration with Swansea-based Meta architects, iCreate, the Wales metaverse offers an interactive and immersive journey for users worldwide. Visitors can embark on quests, such as hunting for hidden dragons, and curate personalized itineraries featuring real-life accommodations, attractions, and events. This innovative approach not only promotes Wales to a global audience but also serves as a gateway to inspire real-life travel experiences.
Welsh Tourism Minister Hannah Blythyn emphasizes the significance of this digital endeavor in reaching new audiences and showcasing the best of Wales. By harnessing the power of the metaverse, Wales aims to captivate millions of potential visitors and invite them to explore the country’s beauty firsthand. Accessible across various devices, including smartphones, tablets, computers, and VR headsets, the Wales metaverse offers a seamless and engaging experience for all.
