On June 2, 2024, Gapbuster Worldwide Pty Ltd (GBW) filed a notice with the Attorney General of Maine after discovering a data breach at Nectar Desk, a vendor they use. This breach allowed unauthorized access to sensitive consumer information, including names, email addresses, and phone numbers. Following the investigation, GBW sent data breach notification letters to all affected individuals.
The data breach at Nectar Desk occurred on May 30, 2024. In response, GBW informed Nectar Desk, which then contained the incident immediately. Additionally, GBW requested that Nectar Desk track all download activity to ensure the exposed information would not continue to be distributed. The compromised data varied by individual but included essential contact details.
Gapbuster Worldwide Pty Ltd is a business services company based in India, offering advertising, marketing, and customer experience improvement services. One of their primary services is providing mystery shoppers. The company employs over 150 people and generates approximately $64 million in annual revenue.
GBW’s proactive measures following the breach, such as notifying affected consumers and collaborating with Nectar Desk to mitigate further risks, highlight their commitment to data security. As more information becomes available, GBW continues to ensure that their clients and consumers are kept informed about the breach’s developments and their data protection efforts.
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