Fake followers on social media refer to accounts or profiles that are artificially created or manipulated to appear as legitimate followers of an individual, brand, or entity on social media platforms, but do not represent real or genuine users.
They are often created or purchased with the intention of inflating social media metrics, such as follower count, engagement, or popularity, to mislead others or gain an unfair advantage.
These profiles can exhibit the following characteristics: Artificial or Automated Accounts, Inactive or Dormant Accounts, Low-Quality or Suspicious Profiles, Irrelevant or Unrelated Accounts, Sudden Spike in Follower Count, High Follower-to-Following Ratio.
Fake followers can be used to artificially inflate social media metrics, deceive others about an individual or brand’s popularity or influence, and manipulate social media algorithms.
It’s important for individuals and brands to be aware of the presence of fake followers and to maintain ethical practices on social media by promoting genuine engagement and building a real and authentic following.
