Experian, a global data and technology company, has acquired NeuroID, a leader in behavioral analytics, to enhance its fraud risk solutions. This acquisition adds a new layer of insight into digital behavioral signals, improving the monitoring of user actions throughout their lifecycle, including account openings and transactions. With NeuroID’s capabilities integrated into Experian’s fraud risk suite, clients can gain valuable real-time insights into user behavior, significantly improving fraud detection and prevention.
NeuroID’s behavioral analytics solutions are now available through Experian’s CrossCore® on the Ascend Technology Platform™, serving as a key fraud-detection tool. Last year, Experian’s identity verification and fraud prevention solutions helped clients avoid an estimated $15 billion in fraud losses worldwide. The integration of NeuroID allows clients to utilize a single service provider to analyze real-time digital behavior, helping to mitigate risks such as identity theft, account takeover, and bot attacks.
The rise of generative AI-driven fraud has prompted companies across various sectors, including financial services and e-commerce, to seek innovative fraud-detection technologies like behavioral analytics. By leveraging insights from these analytics, businesses can combat fraud in real time and provide a seamless customer experience. This proactive approach not only enhances security but also fosters trust in online transactions.
Experian’s leadership emphasizes that this acquisition underscores their commitment to delivering top-tier data and analytics to combat fraud effectively. Together with NeuroID, they aim to develop new offerings that empower businesses to confidently navigate the complexities of the digital landscape. As fraud tactics evolve, the integration of behavioral analytics becomes essential for organizations to innovate and enhance their fraud prevention strategies.
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