ColorTokens Inc. has acquired PureID, a startup specializing in secure identity and access management, to enhance its enterprise microsegmentation capabilities. This acquisition will integrate PureID’s identity-based solutions into ColorTokens’ Xshield platform, offering stronger protection against evolving cybersecurity threats. With this move, ColorTokens expands its security offerings, ensuring organizations are better prepared for breaches by enabling more effective policy enforcement across diverse environments.
The integration of identity-based microsegmentation will address critical challenges in cloud, IoT, and user environments. Traditional microsegmentation often relies on infrastructure attributes like IPs, which can be dynamic and unreliable in modern environments. PureID’s AI-based access regulation ensures that strong identities, rather than infrastructure, drive policy enforcement, providing a more reliable and secure segmentation strategy for cloud, IoT/OT, and user environments.
PureID’s authentication platform, PureAUTH, will continue to serve its customer base, offering passwordless and multi-factor authentication solutions. This integration enhances ColorTokens’ next-gen security offerings, making it a key player in the identity and access management (IAM) space. By combining these technologies, ColorTokens aims to stay at the forefront of microsegmentation innovation, helping customers remain breach-ready in an increasingly complex digital landscape.
This acquisition follows ColorTokens’ recognition as a leader in Forrester’s 2024 Microsegmentation Wave, further solidifying the company’s position as a trusted provider of breach-ready security solutions. The combined capabilities of ColorTokens and PureID will strengthen its ability to protect business-critical resources and minimize the impact of security breaches.
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