Microsoft has made a major change to Bing.com search results by adding ChatGPT AI chatbot responses to search queries. In some cases, users will see Bing AI-generated answers instead of featured snippets, with prompts to continue conversations with the chatbot.
Bing will summarize content from multiple sources and present it as a single answer, potentially reducing website traffic and ad revenue for independent content creators. Additionally, there may be concerns about the accuracy of the AI-powered answers.
Microsoft announced Bing AI on February 7th, alongside the launch of a new version of its Edge web browser and claims the update will result in more accurate and relevant results for users. The new version of Bing.com is powered by a next-generation OpenAI ChatGPT4 language model specially trained for web search, which is also used in the core Bing search-ranking engine.
The Bing.com update is designed to help users get more out of search and the web, but it could be a deal breaker for independent content creators. By summarizing content from multiple sources and presenting it as a single answer, Bing may discourage users from clicking through to individual websites, reducing website traffic and ad revenue.
Bing referred to five different sites to create a single featured snippet on the “winver” search query. However, there may also be concerns about the accuracy of the AI-generated answers, as AI may not always provide the most comprehensive information.
Microsoft’s CEO, Satya Nadella, has spoken about the company’s AI-powered future, saying, “AI will fundamentally change every software category, starting with the largest category of all – search.” The Bing update is powered by a next-generation OpenAI ChatGPT4 language model trained for web search, which Microsoft claims has resulted in the largest jump in relevance in two decades.
By integrating ChatGPT AI chatbot into search results, Microsoft hopes to provide users with more accurate and relevant results.
In conclusion, Microsoft’s new Bing.com update may pose challenges for independent content creators, as Bing will summarize content from multiple sources and present it as a single answer. While the update is designed to help users get more out of search and the web, there may be concerns about the accuracy of the AI-generated answers.
Nonetheless, Microsoft hopes the integration of ChatGPT AI chatbot into search results will result in more accurate and relevant results for users, powered by a next-generation OpenAI ChatGPT4 language model trained for web search.
