Trend jacking attack, also known as hashtag hijacking or trend hijacking, refers to a malicious tactic where an individual, group, or organization exploits popular social media trends or hashtags to promote their own agenda, spread fake news or misinformation, or engage in other malicious activities.
Trend jacking attacks typically involve taking advantage of a popular or trending hashtag or topic on social media platforms to gain visibility, amplify a message, or manipulate online discussions.
This can be done through various means, such as creating fake accounts, posting misleading or deceptive content, or engaging in coordinated efforts to flood the platform with posts or shares related to the trending topic.