Deepfake videos of UK Prime Minister Keir Starmer and Prince William have surfaced on Meta platforms, promoting a fraudulent cryptocurrency platform called “Immediate Edge.” These AI-generated videos falsely portray both figures endorsing the platform, claiming it will bring viewers life-changing financial gains. In one video, a deepfake of Prince William falsely claims the entire Royal Family supports Starmer’s platform, adding an air of legitimacy to the scam.
The advertisements are part of a larger financial disinformation campaign uncovered by researchers at Fenimore Harper. According to their findings, at least 250 ads have appeared on platforms like Facebook and Instagram since the UK’s July election. These ads have reached nearly 900,000 people, with some victims collectively spending over £21,000 due to the misleading content. The deepfakes are intended to deceive viewers into investing in the fraudulent scheme.
Researchers warn that some of these deepfake ads continue to circulate online, signaling the growing prevalence and sophistication of AI-driven disinformation campaigns. The ease with which AI tools can generate convincing videos of public figures raises concerns about the potential for further scams and fraudulent schemes. The researchers highlight the importance of viewers exercising caution and verifying the legitimacy of such endorsements.
The rise of AI-powered deepfakes, particularly those involving high-profile individuals, illustrates the challenges social media platforms face in combating misinformation. As these fraudulent campaigns become more widespread, there is an urgent need for better detection systems and public awareness to reduce the risks of falling victim to such schemes.
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