Apple has announced it will postpone the introduction of AI-powered features in Europe due to regulatory concerns stemming from the Digital Markets Act (DMA). The delay affects features such as Apple Intelligence, which includes AI-powered writing tools and Siri enhancements embedded with OpenAI’s ChatGPT. Additionally, iPhone mirroring and SharePlay screen-sharing functionalities will not be rolled out this year in the region.
The decision comes amidst fears that compliance with DMA interoperability requirements could compromise user privacy and data security. Apple expressed reservations about combining consumer data across its services and ensuring compatibility with third-party software. These concerns highlight the regulatory challenges faced by tech giants classified as “gatekeepers” under the DMA, including Apple, Google, Microsoft, and Meta.
European regulators have been proactive in using the DMA to enforce changes in how tech companies operate within the region. Recent developments have included allowing consumers to access third-party app stores and providing developers with more payment processing options outside of Apple’s ecosystem. Despite these regulatory shifts, concerns remain about the adequacy of these measures, with European Commissioner for Competition Margrethe Vestager expressing skepticism over Apple’s compliance with the DMA’s provisions.
The postponement by Apple echoes a similar move by Meta, which recently delayed plans to train large language models in Europe following complaints from rights groups. These actions reflect ongoing tensions between tech companies and European regulators as they navigate the complexities of digital regulation in the region.
