The STEPN project team has forged a strategic partnership with renowned sportswear manufacturer Adidas, marking a significant milestone in the realm of NFT collaborations. Together, they aim to redefine move-to-earn applications and advance the global implementation of the Find Satoshi Lab (FSL) ecosystem. The partnership entails the release of a limited collection of 1000 unique STEPN x Adidas Genesis non-fungible tokens (NFTs), set to debut on April 17 through the MOOAR marketplace.
This groundbreaking collaboration extends beyond the digital realm, as both brands intend to integrate the initiative across their respective apps. STEPN CEO Shiti Manghani emphasizes the innovative fusion of physical activity and virtual engagement, highlighting a product-level collaboration aimed at motivating and incentivizing users for activities like running. The launch of this NFT collection signals a paradigm shift in how brands leverage blockchain technology to drive user engagement and participation.
Despite the anticipation surrounding the partnership, the project’s native token, GMT, experienced modest growth following the announcement. Currently trading at nearly $0.26 with gains, GMT has yet to regain its all-time high from April 2022. However, this collaboration represents a significant step forward for both STEPN and Adidas, showcasing their commitment to pushing the boundaries of innovation in the NFT space.
Prior to this partnership, STEPN had already announced the FSL points airdrop, further enhancing the ecosystem’s value proposition. The distribution of points, based on the shelf life of digital Genesis sneakers, underscores the project’s innovative approach to incentivizing user engagement and loyalty. With this latest development, the collaboration between Adidas and STEPN is poised to reshape the landscape of NFTs, offering users an immersive and rewarding experience unlike any other.
