OpenAI‘s recent reveal of their text-to-video model, Sora, has ignited excitement and concerns within the AI community. Sora can generate minute-long videos based on user prompts, offering endless creative possibilities. CEO Sam Altman showcased its capabilities by animating scenes like aquatic cyclists, cooking, and dogs podcasting on a mountain.
However, the announcement has triggered debates surrounding job displacement and digital misinformation. While AI enthusiasts brainstorm ideas, critics worry about accessibility leading to potential erosion of human jobs and the spread of disinformation. OpenAI is aware of these concerns and has chosen to share its research progress to gain early feedback from the AI community. Although not yet available to the public, Sora’s potential raises ethical questions regarding its impact on job markets and the potential for creating realistic yet fabricated content.
The unveiling of Sora comes amidst a broader context where deepfaked media is increasingly prevalent, prompting regulatory actions. The Federal Trade Commission (FTC) has proposed rules against AI impressions of real people to combat impersonation fraud. As deepfake technology advances, the ethical and safety implications become more daunting, necessitating regulatory measures.