Unico IDtech, a leading digital identity provider in Brazil, has acquired the Mexican-based Trully.AI to expand its operations in Latin America. The acquisition gives Unico a strategic entry into Mexico, the second-largest market in the region, reinforcing its international growth ambitions. Trully.AI specializes in simplifying the vetting process for businesses that rely on third-party contractors, offering a platform to verify backgrounds and ensure trust and security in hiring.
The acquisition is a key part of Unico’s strategy to strengthen its position in the Latin American market. By integrating Trully.AI’s technology, Unico aims to provide better support to its existing customers in Mexico and expand its service offerings. The move aligns with Unico’s broader mission to enhance its technological capabilities and build a more secure digital identity infrastructure across the region.
Founded in 2007, Unico is valued at over $2.5 billion and handles over 50 million identity authentication transactions per month, servicing industries like banking, fintech, retail, and e-commerce. In addition to the Trully.AI acquisition, Unico also purchased Dubai’s Oz Forensics, a startup focused on fraud prevention through deepfake detection, signaling its commitment to improving global digital security.
Unico’s recent acquisitions are backed by prominent legal teams from top law firms. Foley & Lardner LLP acted as Unico’s legal counsel, while Creel García-Cuéllar Ayza y Enríquez represented the company in Mexico. White & Case LLP served as U.S. legal counsel to Trully.AI, ensuring smooth legal processes for these significant transactions.
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