YARA is a tool aimed at (but not limited to) helping malware researchers to identify and classify malware samples. With YARA you can create descriptions of malware families (or whatever you want to describe) based on textual or binary patterns. Each description, a.k.a. rule, consists of a set of strings and a boolean expression which determine its logic.
The above rule is telling YARA that any file containing one of the three strings must be reported as silent_banker. This is just a simple example, more complex and powerful rules can be created by using wild-cards, case-insensitive strings, regular expressions, special operators and many other features that you’ll find explained in this documentation.