Social Engineering

Gehl and Lawson’s Social Engineering reveals how modern misinformation blends mass persuasion and hacker tactics into today’s manipulative communication landscape.

Manipulative communication is not a new phenomenon. Long before online misinformation, deepfakes, or social media bots, societies were already shaping public behavior through propaganda, persuasion, and psychological influence. In Social Engineering, Robert Gehl and Sean Lawson trace the evolution of manipulation from early twentieth century mass persua…