We’re going to talk about preparedness in your business.
I’ve been reflecting a lot recently about what seems to be an increasing amount of global platform outages. It’s definitely on the increase. If you cast your minds back to 2021; Facebook, WhatsApp, Instagram, Google, Twitter all went down globally during that year.
And, revisiting 2021, many business owners were stung by the global platform outages and that led to some really great conversations around our lack of ownership of our social media audiences, and what we should be doing to protect our relationships with our audiences on socials.
And these happenings have brought the reality closer to our own personal doorsteps that we do need to be prepared and ready in our businesses for when things might go wrong.
So today, I’m going to take that conversation one step further from safeguarding your audience on social media, and I’m going to talk about what you should be planning for (and let’s hope this never happens to any of us!) IF for any reason you need to step away from your business, or if a disaster strikes or (on a more practical note) if you want to sell or exit your business.