French luxury retailer Louis Vuitton is currently informing customers in various countries, including the UK, South Korea, and Turkey, about a recently discovered data breach. The incident, identified on July 2nd, 2025, involved unauthorized access to customer personal information such as names and contact details. Crucially, Louis Vuitton confirmed that sensitive data like passwords, payment card details, and other financial information were not compromised in this breach. Notifications are ongoing, and the company suggests that customers in additional countries may also be affected.
The breach specifically impacted Louis Vuitton’s UK and Korean operations, where threat actors accessed systems and obtained customer information, including names, contact details, and purchase history.
Despite no evidence of immediate misuse, the company has advised affected customers via email, as reported by The Guardian, to be vigilant against potential phishing attempts, fraud, or unauthorized use of their personal information. This proactive warning highlights the ongoing risk even when direct misuse is not yet detected.
Owned by the French luxury conglomerate LVMH, Louis Vuitton promptly notified relevant authorities, including the Information Commissioner’s Office, about the security incident. This particular breach marks a concerning trend for LVMH, as it is the third such security compromise of its systems to occur within a three-month period, raising questions about overall cybersecurity measures across the group.
Further details reveal that attackers managed to access Louis Vuitton’s systems approximately a month before the breach was detected. In Turkey, for instance, around 143,000 residents were reportedly impacted by this incident. According to a report by Security Week, the security breach might have originated through a compromised third-party service provider account, indicating a potential vulnerability in their supply chain or external partnerships.
While Louis Vuitton has not yet disclosed technical specifics about the attack, public information and expert analysis suggest that it could have been a ransomware attack.
Although no specific ransomware group has publicly claimed responsibility. This incident at Louis Vuitton follows a similar cyberattack on another luxury brand, Cartier, which also resulted in a data breach exposing customer information, underscoring a growing trend of cyberattacks targeting high-end fashion and luxury brands.
Reference:
