What are the characteristics of a KPI?

A KPI is imperative and central to a core business strategy

A KPI is the subject of a business issue that needs attention, correction, or adjusting

A KPI is a combination of metrics

A KPI is time-based, such as daily, monthly, or yearly

A KPI is “key” and prioritized over other measurements

The KPIs a company chooses to measure can change over time as business needs shift

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