From Privacy to Profit: Achieving Positive Returns on Privacy Investments

Over the past few years, data privacy has evolved from “nice to have” to a business imperative and critical boardroom issue. Today, people are asking more questions about how their personal data is used, and they now view privacy as an important component of a company’s brand (see the Cisco 2019 Consumer Privacy Survey). Privacy regulations like the EU’s General Data Protection Regulation (GDPR) have raised awareness and enforcement of privacy, and this is compelling organizations to better manage and protect personal data to avoid significant fines and penalties.

Meanwhile, data breaches continue to expose the personal information of millions, and consumers struggle to understand how to protect themselves. Over the last three years, Cisco has conducted privacy research by surveying thousands of organizations worldwide. Our research has demonstrated that – beyond meeting compliance requirements – good privacy is indeed good for business and individuals.